About Me
I was dressed by my wife for 12 years.
Then I found a flannel, my beard showed up for work, and my son named me Flannel Daddy.
SHOP THE FLANNELSThe 12-Year Dress Code
For 12 years, my wife dressed me. She banned cargo pants the way the Vatican bans fun. No cargo shorts. No pockets.
I became a walking Pinterest board. Polos the color of Easter eggs. Boring dockers that needed a belt and an apology.
I was old enough to know better, and I had never felt comfortable in my own skin — because technically, it wasn't my skin. It was hers. Tailored. Approved and Neutered.
The Night the Penguin Showed Up
I poured three fingers of whiskey, opened the freezer for ice, and found a penguin. Small. Tuxedoed. Judging me.
My son Tino, age 9, walked in and said: "Dad. Why do you look like my friends grandfather.”
The McFly Moment
I ordered the McFly because it was inspired by Back to the Future and it sounded like a time machine I could actually afford.
I put it on. It wasn't a shirt. It was an origin event. Tino walked in and whispered, "Whoa." I looked in the mirror. I wasn't Giovanni anymore. I was Flannel Daddy.
"Strength through belief. And really good flannel."
Our Flannel Arsenal
survive smoke and bad decisions
laugh at motor oil
look cool buying milk
for pretending you read emails
for weddings where I refuse a rented tux that’s smells of regret.
Approved by my wife. Matched by my son. Worn by me.
P.S. The penguin still lives in my freezer. He approves this message.