Giovanni
Flannel Daddy
ORIGIN STORY // NEWARK, CA
FLANNEL DADDY LOOT
I was dressed by my wife for 12 years. Then my son Santino called me Grandpa.
01 / THE GRANDPA INCIDENT
I WAS DRESSED BY MY WIFE FOR 12 YEARS.
For 12 years Josie dressed me. No cargos. No pockets. Just Easter-egg polos tucked into apology dockers.
Then Santino, 9, walked in, looked me up and down and went: ‘Oh hey Grandpa — oh wait, Dad?’
I was 38. Polos retired that day.
02 / ORIGIN STORY UNLOCKED
THEN THE McFLY FLANNEL SHOWED UP.
I ordered the McFly flannel because it sounded like a time machine I could afford. Put it on. Beard showed up for work. Origin story unlocked. Santino said ‘Whoa.’ I became Flannel Daddy.
03 / THE CREW
SMALL OPERATION. BIG PERSONALITIES.
Now it's me, Giovanni, shipping out of Newark, CA, with Santino as Head Roast Department and Tino — my imaginary capuchin monkey, official mascot, and full-time chaos coordinator you see all over @flannel_daddy — stealing bananas and packing orders.
Santino
Head Roast Department
Tino
Chaos Coordinator
I ONLY SELL WHAT I ACTUALLY WEAR.
I only sell what I actually wear. If Josie and Santino don't approve it, I don't stock it.
APPROVED BYJosie.
ROASTED BYSantino.
MASCOTED BYTino.
WORN BYMe.
“Strength through belief. And really good flannel.”