Flannel Daddy: Origins
I was dressed by my wife for 12 years.
Then I found a flannel, my beard showed up for work, and my son named me Flannel Daddy.
SHOP THE FLANNELSThe 12-Year Dress Code
For 12 years, Josie dressed me. She banned cargo pants the way the Vatican bans fun. No cargo shorts. No pockets.
I became a walking Pinterest board. Polos the color of Easter eggs. Boring dockers that needed a belt and an apology.
The Night the Penguin Showed Up
I poured three fingers of whiskey, opened the freezer for ice, and found a penguin. Small. Tuxedoed. Judging me.
My son Tino, age 9, walked in and said: "Dad. Why do you look like you're dressed for a PowerPoint about broccoli?"
The McFly Moment
I ordered the McFly because it was inspired by Back to the Future and it sounded like a time machine I could actually afford.
I put it on. It wasn't a shirt. It was an origin event. Tino walked in and whispered, "Whoa." I looked in the mirror. I wasn't Giovanni anymore. I was Flannel Daddy.
Who's behind the loot?
I’m Giovanni “Flannel Daddy” Farinacci — shipping flannels out of Newark, CA, right in the heart of the SF Bay Area.
I curate flannels from Clutch & Throttle, Divided Flannel Co., and Hales — only brands I buy myself. Every color gets run past two very honest focus groups: Josie and Tino.
Shop the flannels] | [Shipping & returns] | [Contact Josie & me]
"Strength through belief. And really good flannel."
Our Flannel Arsenal
survive smoke and bad decisions
laugh at motor oil
look cool buying milk
pretending you read emails
weddings where I refuse a rented tux that smells of Axe body spray and regret.
APPROVED BY Josie. MATCHED BY MY SON. WORN BY ME.