Divided Flannel Co. Monte Strong SnapBack Hat

MONTE STRONG — NEVER BACKING DOWN.

Part of the Divided Flannel Co. × Monte Strong collaboration, this snapback honors La’Monte and his family. According to the family’s fundraiser, La’Monte is facing a relapse of leukemia and further treatment. The Monte Strong collection stands for resilience, hope, and showing up for one another.

Flat-brim snapback featuring an embroidered flexed-arm Monte design, available in Black and Orange.

Giving back: Flannel Daddy Loot will donate $5 from every Monte Strong flannel or hat sold to La’Monte’s family GoFundMe. This contribution comes from Flannel Daddy Loot; you can also support the family directly through the fundraiser.

Drop: Sunday, October 11, 2026 at 3:00 PM Pacific. Limited quantities.

Read La’Monte’s story and support the family directly.